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book promotion

The Advanced Reader’s Copies (ARCs) Phase

Advanced Reader’s Edition ~ The Keep of Ages

Having an Advanced Reader’s Edition of The Keep of Ages in my own little hands makes curl up and grin. This book is so close to being out in the wild! Knowing that ARCs have been sent out to reviewers, librarians, and booksellers fills me with happiness and wild, amorphous wonder. Will they like it? Will they read it?

The practical, realistic side of me knows that for a book to find its key audience, it has to jump through many hoops,… Continue reading

Book Promotion for the Long Haul

Screen Shot 2016-06-23 at 9.48.13 AMI was talking to a writer friend yesterday about art, our writing careers, book promotion, and how they’re related. Of these, promotion remains the wildest mystery. My first thought was that I don’t do much promotion because I don’t understand how it works. My feeling is that my publicist at Macmillan is the expert, and the success of my books is largely in her hands.

Then I realized I actually do quite a bit of promotion in my own, laid-back way. I just don’t much notice my efforts because… Continue reading