Book Promotion for the Long Haul

I was talking to a writer friend yesterday about art, our writing careers, book promotion, and how they’re related. Of these, promotion remains the wildest mystery. My first thought was that I don’t do much promotion because I don’t understand how it works. My feeling is that my publicist at Macmillan is the expert, and the success of my books is largely in her hands.

Then I realized I actually do quite a bit of promotion in my own, laid-back way. I just don’t much notice my efforts because… Continue reading →